After the rapid-fire updates of 10.1, 10.2, and 10.3 followed by the riot of new features and APIs in 10.4 and 10.5, could Apple really get away with calling a 'time out?' I imagine Bertrand was really sweating this announcement up on the stage at WWDC in front of a live audience of Mac developers. Leopard was officially scheduled for 'spring 2007.'Īs the date approached, Apple's marketing machine trod a predictable path.

Through various channels, Apple communicated its intention to move from a 12-month to an 18-month release cycle for Mac OS X. Apple took the lesson to heart and quickly set expectations for the next major release of Mac OS X, Leopard. Tiger was a hit with users and developers. At the time, it definitely seemed worth the wait. Tiger took over a year and a half to arrive. Since its introduction in 2001, there had been at least one major release of Mac OS X each year. Apple's marketing campaign reflected this, touting 'over 150 new features.'Īll those new features took time. When the finished product arrived in April of 2005, Tiger was the biggest, most important, most feature-packed release in the history of Mac OS X by a wide margin. In June of 2004, during the WWDC keynote address, Steve Jobs revealed Mac OS X 10.4 Tiger to developers and the public for the first time.

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